Marketing Objectives
Short-term: Build brand awareness and digital consideration
Long-term: Drive online sales and elevate visibility during key seasonal promotions
Brand Overview
Misahara is a California-based, NYC-crafted fine jewelry brand inspired by global travel and the personal storytelling of its founder. With a premium price point and a client base accustomed to offline shopping, the brand needed to translate its luxury identity into a seamless and aspirational online experience.
What We Did
Programmatic Advertising (DV360)
To maximize visibility during Misahara’s annual summer sale, we implemented a full-funnel strategy combining programmatic and high-intent Google campaigns. In partnership with Sales Tube, we gained access to Google’s DV360 platform - unlocking premium inventory, advanced targeting, and broader reach ideal for brand awareness at scale.
We leveraged Display Ads and YouTube's VRC formats for top-of-funnel visibility, while Performance Max and Demand Gen campaigns targeted mid- and lower-funnel audiences to drive conversions. Value-based bidding allowed us to tailor spend based on user behavior - attracting entry-level shoppers (via Misahara Minis) as well as high-spending clientele, ensuring efficient budget allocation and optimal performance.
SEO & Content Strategy
We developed a targeted SEO strategy to capture high-intent traffic, supported by long-form editorial content aligned with the brand’s storytelling roots. Blog articles were created to reflect Misahara’s luxury tone and leverage past offline sales insights.
Website Enhancements (Shopify)
We introduced key improvements to Misahara’s Shopify storefront, enhancing both aesthetics and performance. UX updates, mobile optimization, and conversion-focused adjustments helped create a polished and intuitive shopping journey across all devices.
Results
- Increased organic and paid traffic throughout the campaign period
- Achieved target ROAS (accounting for longer days-to-conversion typical in fine jewelry)
- Broadened reach through premium placements via DV360
- Improved domain authority and strengthened presence in organic search
Tools Used
DV360 · Google Ads · Looker Studio · Shopify · On-site SEO Tools
