Misahara Jewelry

The challenge

With a strong desire to establish their online presence and boost e-commerce sales, Misahara faced the unique challenge of selling fine jewelry at their premium price point in the digital realm as an unknown brand. The objective was clear - to engage with customers accustomed to offline shopping and create a seamless online shopping experience.

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The approach

Given Misahara’s specific challenges, our strategy was centered around generating brand awareness within the target audience and driving high volumes of website traffic that could be leveraged for retargeting lower-funnel conversions. The project began with a focus on SEO and content creation, including blog writing that capitalized on offline conversion data. As trust grew, the client entrusted us with managing programmatic advertising, using banner ads to drive awareness during key sales periods.

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Partnering with Sales Tube 

To maximize the effectiveness of our campaigns and gain access to Google's premium tool, DV360—which is typically unavailable to smaller advertisers—we strategically partnered with Sales Tube. This collaboration allowed us to connect Misahara’s account with DV360 tool.

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The results

This comprehensive approach resulted in a 208% increase in organic website traffic which  significantly expanded client’s customer base,

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