Marketing Objectives
Short-term: Build brand awareness and consideration
Long-term: Drive online sales through an elevated digital experience
Brand Overview
Fiametta Fine Jewelry is redefining modern luxury through ethically sourced materials, lab-grown diamonds, and a bold, inclusive identity. As their digital marketing partner, we’ve helped translate this vision into a high-performing online presence through a full-funnel, cross-channel approach.
What We Did
Website Development & UX Optimization
We collaborated closely with Fiametta’s creative team to elevate the e-commerce experience—merging design and performance. From custom page layouts and filtering systems to mobile-first improvements and ongoing technical support, we ensured the website reflected both the brand’s essence and its commercial goals.
SEO Strategy
We executed a tailored SEO strategy built around high-intent keywords and editorial content. Through on-page optimization, technical SEO, and structured data implementation, we improved organic visibility while aligning with the brand’s refined tone.
Google Ads Management
Our Google Ads strategy was built on a strong foundation of first-party data and conversion intent. Using Performance Max, Demand Gen, and Search campaigns, we targeted potential customers across multiple touchpoints—testing creatives, refining funnels, and scaling what worked.
Measurement & Analytics
We set up a robust tracking framework using GA4 and Google Tag Manager, enabling precise measurement across product views, add-to-carts, and purchases. Real-time dashboards were built in Looker Studio to help the client monitor campaign performance and customer behavior with clarity.
Results
- Significant increase in website traffic and high-intent user acquisition (aligned with their secondary MO)
- 2× growth in monthly sessions after launching integrated campaigns (aligned with their secondary MO)
- Lower-funnel performance improved through performance-driven Google Ads strategy (aligned with their primary MO)
- Real-time analytics enabled faster decision-making and stronger ROAS tracking
Tools Used
GA4 · Google Tag Manager · Google Ads · Shopify · Looker Studio · Ahrefs
