Diameco, a subscription-based luxury jewelry brand, partnered with us to accelerate customer acquisition and gain deeper insight into their digital performance. Our efforts focused on strategic paid media execution and advanced analytics reporting.
Google Ads Strategy:
We implemented a tailored campaign structure including Performance Max, branded search, high-intent keyword targeting, and demand generation all aligned with Google’s luxury brand advertising guidelines. This ensured high visibility among premium audiences and drove qualified traffic to Diameco’s subscription offerings.
Website Analytics and Reporting:
We set up comprehensive tracking through Google Analytics 4 and Google Tag Manager, mapping key customer touchpoints across the subscription funnel. This included custom events, conversion paths, and detailed reports to help the Diameco team make informed, data-driven decisions.
As a result, Diameco achieved consistent growth in ad performance and gained full visibility into how users interacted with the site enabling smarter optimizations and long-term strategy refinement.
"Working with the EmAnd team has been such a great experience, especially as a new startup. What stands out to me most is how flexible they are. They have helped us identify where to focus our energy at each stage of growth. They bring a great combination of creative thinking, strategy, and technical skill, and the collaboration has genuinely been a joy."
“Working with Ema and Andrej from Emand was an absolute pleasure. They consistently went above and beyond in everything I asked of them, whether it was managing ads, improving the website, or driving SEO results plus other various tasks related to our digital efforts. Both of them excelled in their roles, delivering high-quality work with dedication and professionalism. I always felt confident knowing they were handling such important parts of the business, and their attention to detail and proactive approach made a huge difference. I have nothing but great things to say about Ema and Andrej, they’re talented, reliable, and truly a joy to collaborate with. “
