Paid Ads & Reporting
Diameco
Diameco, a subscription-based luxury jewelry brand, partnered with us to accelerate customer acquisition and gain deeper insight into their digital performance. Our efforts focused on strategic paid media execution and advanced analytics reporting.
About Project
Google Ads Strategy:
We implemented a tailored campaign structure including Performance Max, branded search, high-intent keyword targeting, and demand generation all aligned with Google’s luxury brand advertising guidelines. This ensured high visibility among premium audiences and drove qualified traffic to Diameco’s subscription offerings.
Website Analytics and Reporting:
We set up comprehensive tracking through Google Analytics 4 and Google Tag Manager, mapping key customer touchpoints across the subscription funnel. This included custom events, conversion paths, and detailed reports to help the Diameco team make informed, data-driven decisions.
As a result, Diameco achieved consistent growth in ad performance and gained full visibility into how users interacted with the site enabling smarter optimizations and long-term strategy refinement.