Adriatic Events

The challenge

Our objective was to establish a new event and wedding planning brand based in Montenegro, specifically targeting clients from the U.S. market. We aimed to position the brand as a top choice for both corporate events and destination weddings, attracting companies for their events and couples seeking a unique and memorable wedding experience in Montenegro.

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The approach

We developed and executed a comprehensive awareness campaign tailored for the U.S. market over a five-month period. The campaign was strategically designed to target corporate decision-makers interested in hosting international events, as well as couples looking for a distinctive and picturesque wedding location. We utilized a combination of digital channels, including search, and video and display ads to build brand visibility and convey the unique offerings of Montenegro as an event destination.

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The results

The campaign successfully captured the attention of key audiences, resulting in a major corporate client from the U.S. organizing the event in Dubrovnik. This win not only validated our approach but also set the stage for ongoing growth and further expansion into the competitive U.S. market. The successful execution of this campaign demonstrated our ability to break into new markets and deliver exceptional results for our clients.

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